Drop Google Analytics in favour of Google Tag Manager in Soil?

Was thinking that this may be an improvement over just having GA and also solve the problem of adding any of 3rd party pixels, tracking,… anywhere to the theme directly without the need of redeploying for each.

One problem may be the location of the snippet as i think GTM wants it to be right after the opening but other services may want footer or head?

If anyone has any more experience with this? Any issues, problems, thoughts?

I’m using this awesome plugin : https://wordpress.org/plugins/duracelltomi-google-tag-manager/

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By the way, anyone is managing several environment in GTM and synchronizing them with Trelllis’ environments ?

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This plugin now also supports Google Tag Manager:

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